The Level Up Your Business Podcast

Show Notes

Episode 12 of Season 2

Clickable Show Highlights

[01:49] One key thing to help people to stay productive
[5:00]  Larry’s process he uses to know when to say “no” vs. when to say “yes” to opportunities
[7:20]  His advice for someone who is stuck in fear/indecisiveness and isn’t taking action
[09:30]  The two most valuable benefits from working with a mentor
[11:06]  The concept behind BRAG – “Be Rich And Generous”


"Make sure you get educated. And, latch yourself onto somebody you know, like and trust who’s where you want to be and doing what you want to do."

"Many people think that real estate is risky. Real estate is not risky, it’s being uneducated that’s risky. Education takes away the risk."




Larry Goins, Owner & CEO of The Goins Group

In last week’s podcast and blog post I interviewed Larry Goins. Larry shared some of his incredible insight on productivity based on 30 years of experience as a real estate investor, speaker, and educator.  

If you missed the 1st part of the interview, you can ​click here to check it out.

In today's show I wrap up the second half of the interview. Larry is going to dish out even more actionable golden nuggets to help you level-up your productivity in your real estate business.  

Today on the Level Up Your Business Podcast I conclude the 2nd half of my interview with Larry Goins. Larry has been a real estate investor for over 30 years. He’s a national speaker that educates investors across the country. Larry will reveal his top productivity secrets for investors to get more done in less time.

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My Interview With Larry Goins

“In real estate, it’s so easy to fall into the trap of chasing shiny pennies since there’s so many different directions you can go. And, there’s always someone promoting a new twist on the business - whether it’s Airbnb rentals or a new fix-and-flip strategy. "

"What suggestions do you have for people whose productivity is always getting derailed because they lose focus by chasing shiny pennies?”

Larry says...

That is one of my major major things that I also have to overcome every day. My nickname in the office is “Shiny Quarter,” and my assistant, Kandace, is the “Squirrel Wrangler” that keeps me on task. 

Here's one key thing that everybody can do to help stay productive. Everybody has a to-do list. But here’s the thing - take the three most important things you can do today, write them down, and then number them in the order from the most important to least important.  

Then start on number on number 1, and don't do anything else until number 1 is complete.

Once number 1 is done, start on number 2 - and don't do anything else until number 2 is complete.

And then the same thing for number 3.  

This will help you stay productive and stay on task as you’re making money in your business.  

The other thing is, often people have trouble staying motivated - even myself sometimes.  This morning I got up and listened to Rhinoceros Success by Scott Alexander. You can listen to the book in an hour and a half. 

It's all about being a charging rhino - running through the jungle, charging after your goals; instead of being a lazy cow - laying in the pasture.

 I’m telling you, it will motivate you. I try to listen to it at least once a quarter.  

“The other productivity trap we can fall in is not knowing when or how to say NO, vs. when to say YES to different opportunities that come our way. I know you get bombarded with opportunities. "

"Do you have a process you use to know when to say no, and when to say yes?” 

Larry says...

My assistant/integrator, Kandace, helps me out a lot with that. Part of what she does is keep me focused so the things I agree to do are on track with what we’re doing. . 

Another good thing you can do is make sure that you take a look at your goals. You have your rocks (priorities for your company), your goals, and your 1, 3 and 5 year plan.  So, you’re going to go back to the EOS system  that I had previously mentionedand pull out your sheet that has your goals, core values, core focus and your VTO (Vision Traction Organizer). If the opportunity you’re looking at doesn’t help progress you toward those goals, then just forget about it.   

“Part of being productive is taking action and not being paralyzed by fear or indecisiveness -  which not only happens with real estate investors, but actually happens with people in any profession."

What would you say to someone that’s stuck in the rut of being so fearful or indecisive that they don’t take action?”

Larry says...

Most people are afraid to make offers because their biggest fear is what if the seller says “yes?”  Then what will I do? They're afraid of the yes because they don't know what to do next.  Also, many people think that real estate is risky. Real estate is not risky, it’s being uneducated that’s risky. Education takes away the risk.  

So, find somebody you know you can trust and latch on to them. Get as close to that person as you can - even if you have to buy your way in.  I've done that many many times.  I spend over $50,000 a year on my own education, and I’ve been in real estate for 30 years. I’m also in several masterminds that range from $8,000 - $25,000. So, I’m a firm believer in education.  

You have to find somebody you know, like and trust that is where you want to be. There are so many people who are listening to the naysayers, or their broke relatives - but they're not going to give you any encouragement. They will tell you to get a real job. 

I have a high school diploma. I don't have a college degree. If you look it up, most people who have a college degree are working for somebody who doesn't.  That’s a fact. So, don’t be afraid of not having a college degree. 

But, make sure you get educated. And, latch yourself onto somebody you know, like and trust who’s where you want to be and doing what you want to do. 

Dong that will provide two things: 

  1. Clarity -  They’ll help you separate all the junk that comes your way, and let you focus only on the few critical things that you need to do to be successful.  
  2. Shortcut your success - Being educated and latching yourself to someone will allow you to accomplish in 6 to 12 months what might take the average person 3 to 5 years to accomplish 

“I’d love to hear more about what’s behind your program BRAG - Be Rich and Generous” 

BRAG is an acronym for Be Rich And Generous. Every week on my radio show we talk about real estate - whether it's about wholesaling, seller financing, buying HUD houses, or some of the challenges we’ve had. Then, we’ll encourage people to go out and be generous with their resources and blessings 

So, I encourage everybody to go out there and make as much money as you can, be as successful as you can, but be a blessing to others - and do it for the right reason. 

Next Up In Season 2

If I could point to one thing that I learned to do in my real estate business which has had the single biggest impact on my productivity, it’s learning THE ART OF DELEGATION. 

But delegating isn’t as easy as it sounds - especially if you’re (a) too close to your work, (b) don’t trust other people, or (c) feel like the only way things will get done is if YOU do them. In my next episode, I’m going to address this and show you some secrets that have worked for me, and that you can use to master the art of delegation in order to 10x your productivity.

Resources Mentioned In The Podcast:

  • HUD Homes Half Off!- by Larry Goins  - Learn a simple to follow system for buying HUD homes for 50% of list price or less.