The 3 Step Blueprint To Take
Your Real Estate Business From
Plateauing Profits to Rising Revenue... 
... And Remove The Biggest Bottlenecks Limiting Your Cash Flow

Are you the bottleneck in your real estate business?

bottleneck: A resource already working at its full capacity and which, therefore, cannot handle any additional demand placed on it. Also called critical resource,a bottleneck limits the throughput of associated resources.

That’s a fancy way to say - you’re a bottleneck if you’re spread so thin in your business that you can’t take on any additional deals, clients, or projects because you’ve reached your maximum bandwidth of what you can handle.

And, if you’re at capacity and you still try to take on more, something in your business will suffer – whether that be the quality and timeliness of your services and products, or even your sanity due to burning the candle at both ends.

As real estate entrepreneurs, it’s pretty common for us to be go-getters and carry most of the tasks needed to push our businesses forward on our own shoulders. Whether that means you’re the one that’s…

Are you the

SUPERHERO real estate entrepreneurs have to do EVERYTHING in their businesses.

  • Negotiating with sellers
  • Meeting with buyers
  • Putting together contracts
  • Handling all calls
  • Updating your website
  • Doing all admin work
  • Handling all the transactional paperwork in a deal

…You do what you have to do to get the job done.

The problem with the SUPERHERO real estate entrepreneur mentality is that it leads to a what I call a REVENUE BOTTLENECK. A revenue bottleneck is when, despite your continued best efforts, your income plateaus.

Yep, That’s Me. I've Got A Revenue Bottleneck Problem. Is There a Cure?

The good news is there’s 3 ways to cure a revenue rut: do more deals, get higher margins per deal, or lower overhead.

And here’s more good news – I’m going to share with you how using a virtual assistant (VA) in your real estate investing business will provide those 3 cures as well as relieve you from your need to be the do-it-all superhero in your business.

Just in case you’ve never considered using a VA in your business, let’s explore some of the advantages in order to get your wheels turning.

Advantages of Using a Virtual Assistant in Your Real Estate Business

  • Significant labor cost savings – You can typically hire a VA to do the same thing you’d have someone local do for a fraction of the cost without sacrificing quality.

  • Reduced overhead – With a VA, you no longer have to worry about the overhead that comes from having local staff, such as office space, utilities, office equipment, the list goes on.

  • Gain significant time – If you’re a solopreneur – or if you’re doing a lot of routine, tedious tasks in your business – a VA will save you significant time by removing those time-sucking tasks off your plate. I literally gain at least 5 hrs every day by delegating tasks to my VAs.

  • Easier to scale your business – VAs allow you to multiply your efforts. You only have so many hours in a day, so it’s important to maximize that time. VAs help you do more deals or even move into additional markets because your efforts, productivity, and profits are no longer limited by your own capacity.

  • Increased Flexibility – This is big. When I had a full time local staff, I felt like I was strapped to my business and I spent more time managing people than growing my company. You can hire VAs full or part time; they can work your during your schedule or when you’re asleep; and you can hire them by the project or by the hour. 

If you’re a serious real estate entrepreneur who values your time and is looking to scale your profits, those reasons I just mentioned should be pretty compelling to use a virtual assistant in your business.

So now back to the question - how can virtual assistants cure your revenue bottleneck by helping you do more deals, lowering your overhead, and increasing your margins?

Download Your Real Estate Virtual Assistant Toolkit
Discover how to leverage virtual assistants to free up your time while growing your income!

Revenue Bottleneck Cure #1: Do More Deals

Virtual assistants help you get more deals done.

Regardless if you’re an agent, wholesaler, fix-and-flipper, a landlord that buys and holds for cash flow, or a property manager...

 ...there are A LOT of moving pieces that go into putting together deals.

However, if you really think about the moving pieces there’s only a very select few activities that ACTUALLY REQUIRE YOUR SKILLED ATTENTION to complete them.

To illustrate this I’ve described the typical steps needed to close a deal as a real estate wholesaler - and which of those activities you can delegate to a virtual assistant.

NOTE: Even if you're not a wholesaler, think about some of the activities that you're doing to close deals now, and how you can delegate some of those tasks like I've mentioned in the example below.

A WHOLESALE DEAL FROM START TO FINISH USING A VIRTUAL ASSISTANT


1. Send direct mail campaign to motivated sellers.

  •  VA can pull a seller list online (per your details) and contact the mail house with instructions for the mailer.

2. Motivated sellers call your office in response to the mailers.

  • VA can answer seller calls using a phone script to determine motivation and to screen out tire-kickers.
3. An appointment is set to either meet in person or have a phone conversation about buying the seller’s home.
  • VA can set an appointment for you using an app like Acuity Scheduling, based on your pre-set calendar for either a follow up meeting or for a phone call with the seller.
4. Negotiations occur between you and the seller and an agreement is reached.
  • Ok, finally time for you to do some work in this transaction in order to get the deal locked down. 
5. Contracts are prepared for all parties to sign.
  • VA can handle preparing contracts using Zipforms and send out for electronic signatures using HelloSign.
6. Escrow is opened for the property with the title company
  • VA sends title company contracts, earnest money details, and information about the buyer and seller in order to open escrow.
7. If needed, inspections are ordered for the property
  • VA manages setting up the inspection and coordinates the date, time, and entry instructions with the necessary parties.
8. Marketing begins to prospective investor-buyers
  • VA emails deal out to your buyers list using a template email that’s already been created - so your VA is just entering the deal details. VA also texts and calls your VIP buyers to make them aware of the deal.
9. You have an interested investor-buyer for your deal.
  • After you negotiate a price with the buyer, your VA prepares and sends contracts to the buyer for digital signatures.
10. Escrow is opened for the 2nd closing (you selling to investor-buyer)
  • VA coordinates with the title company the details of the second closing, informs them of a double closing to occur, and stays in communication with all parties throughout the process to keep you, buyer, and seller in the loop.
11. Closing day!
  • So, time for you to go to work once again in this transaction. You need to sign the closing documents.
12. All closing documents are filed in your CRM (customer relationship manager)
  • VA takes care of electronically filing the settlement statement and all other documents related to the closing for you to easily access later or for tax time.

From the example above, you see that your involvement was only really needed three times – twice to negotiate the deal when buying and selling, and then to sign the closing documents.

If it sounds too good to be true, it’s not. That’s exactly how most of my deals work.

Think about it for a minute… if you have VAs handling all of those components of each of your transactions, how many more deals can you do per year? Per quarter? Per month?

Working hard and long hours isn’t the key to scaling your business and doing more deals. Effective delegation that leads to you only focusing on high revenue generating tasks is the key.

Download Your Real Estate Virtual Assistant Toolkit
Discover how to leverage virtual assistants to free up your time while growing your income!

 Revenue Bottleneck Cure #2 : Lower Overhead

Virtual assistants help you lower your overhead.

Lowering your overhead alleviates your revenue bottleneck because profits are a result of your revenue minus expenses.

So, if you lower your overhead, then you’ll ultimately increase your profits.

Take a look at your current overhead... 

  • Are you paying for a live answering service to take seller calls? 
  • Are you paying for office space that you barely use? 
  • Do you have a payroll that's eating up most of your monthly revenue? 

These are just a few examples where overhead costs can start to add up.

Here’s where a virtual assistant helps you lower your overhead:

  • Hiring a VA to screen leads and answer your business line is significantly less expensive than paying for a live answering service, or hiring a full time receptionist.

  • The fixed cost of office space is unnecessary with VAs, since they work remotely. 

  • You can hire a full time VA for a fraction of what you’d pay a local part time person. I still use local staff in my business for activities such as meeting with sellers and viewing properties. But, any routine tasks that don’t require physical presence are assigned to my VAs.

To put it in perspective, If you average 5k profit per deal, you could literally cover a yearly salary for a full time real estate virtual assistant with less than 4 deals.

And the fact that VAs provide you with additional time and resources to complete more deals – they essentially pay for themselves.

Revenue Bottleneck Cure #3 : Higher Margins

Virtual assistants can help increase your margins.

When you’re cranking out deals and you’re so caught up working in your business, instead of on your business, it’s easy to miss business opportunities.

For instance, maybe you’re making 5k per wholesale deal because that’s what you’ve always done.

But, what would happen if you were in a position to take one day off a week – let’s say every Wednesday – and focus solely on opportunities to grow your business.

That means no dings and bells from your phone, no buyer and seller calls, no dealing with title companies. Just you and your business – one on one.

That’s difficult to imagine if you’re a solopreneur,  because you’re the cog necessary to keep your business going - and EVERYTHING goes through you to get done.

However, using a virtual assistant affords you an opportunity to take that time off to work on your business - since your VA will continue to drive your business forward per your instructions, even when you're away.

During that time off is when you’ll explore JV opportunities, tap into other markets to purchase properties, and reach out to new buying groups – all of which will lead to higher margins.

Those are the opportunities that you can easily gloss over when you’re stuck in the day-to-day minutia and the grind to get deals done - as opposed to having a VA in place to take tedious tasks off your plate so you can take time to focus on ways to grow your business.

So, What' s Next? 

Now you see how using a virtual assistant can have an incredible impact on your business and fix your revenue bottleneck by helping you close more deals, lower your overhead, and help you increase your margins.

The next step is to take action.

If you already have a VA, make sure you’re using him/her effectively by delegating all of your non-revenue generating tasks.

And if you don’t have a VA, it’s time for you to take steps today toward getting one so that you’re no longer the bottleneck in your real estate business.

Download Your Real Estate Virtual Assistant Toolkit
Discover how to leverage virtual assistants to free up your time while growing your income!